Primark Case Study

How Our Precision Recruitment Strategy Streamlined Primark's Sustainability Leadership Team

The Challenge

Primark's sustainability initiative, "Primark Cares," places a strong emphasis on ethical trading. In a critical recruitment drive for their Ethical Trade & Environmental Sustainability team, they needed an experienced sustainability professional to lead as Head of Central Support.

This role reports to the Director of Ethical Trade & Environmental Sustainability, it was pivotal in ensuring the integrity of the global Ethical Trade program, managing compliance information related to supplier social, environmental, and structural practices, and overseeing the social audit program's quality control and validation. The position could be based in London, Reading, or Dublin.

Primark cares

The Recruitment Approach

Facing an urgent and confidential need after their previous Head of Central Support notified their leave of absence, we swiftly initiated a discreet search, conducted on a retained basis due to the role's criticality in leading a team of 8. The project involved a comprehensive international search across the UK and Ireland. We maintained utmost confidentiality until given the green light to disclose more information.

Leveraging our extensive network across retail, FMCGs, and companies with complex supply chains, we identified candidates with the requisite skills, motivation, and cultural fit. Detailed subject matter interviews assessed their expertise in social and ethical auditing, people management, and self-direction, with an emphasis on alignment with Primark's mission.

The Outcome

Presenting a shortlist of 8 top-tier candidates, we narrowed it down to 3 for initial interviews, ultimately leading to 2 finalists. The preferred candidate accepted the offer without negotiation, while the other was offered a role elsewhere in the company.

Primark swiftly secured a Head of Global Ethical Trade and Environmental Sustainability Audit Assurance (it's a big title for a big job), aligning closely with the candidate's career aspirations.

This project was executed within budget and agreed-upon timelines, contrasting sharply with the 8-month timeframe of a previous recruitment effort by another agency. Through this endeavor, we not only delivered a key hire but also expanded our network of senior Ethical Trade and ESG professionals, establishing enduring relationships with these industry leaders.

CARES
We sourced and recruited a Head of Sustainability
%
Faster than the previous recruitment providers

What our client said

 

Throughout our time working together, Charlotte has been nothing short of amazing. She has engaged well with senior stakeholders within Primark and has taken the time to really get to know the business and our needs, specifically within Ethical Trade. She is currently supporting us in building out the Central Support team and we have had three very successful placements so far. It has and continues to be an absolute pleasure to work with you Charlotte and I feel like your skills and knowledge on your industry have been key to the success you have had – you take the time to understand our business, to understand our vision and you deliver 😊

Hannah Sanchez

Talent Acquisition Specialist

 

Big thank you to Charlotte for all your support, time and huge effort to help secure my recent new role. This was a huge next step for me professionally and I will always be grateful to her for helping me reach the next level in my career.
Charlotte was knowledgeable, patient and proactive and made the recruitment process enjoyable.
Thank you Charlotte!

Jo Wilson

Head of Central Support, Primark